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 DIFFERENT TYPES OF DIGITAL MARKETING OPERATIONS 

Digital marketing refers to a type of marketing strategy that involves the process of promoting and running a digital campaign in order to attract the customer base toward a particular product or service and help in boosting sales volume and provide better results Some of its operations are as follows:


Search Engine Optimization (SEO): 

SEO focuses on optimizing a website or online content to improve its visibility in search engine results. The goal is to increase organic (non-paid) traffic by ranking higher in search engine results for relevant keywords.


Pay-Per-Click Advertising (PPC):

 PPC includes different types of strategies that generally involved paid campaigns through which the required base of customers could be targeted, under such strategy advertiser is supposed to pay only after getting clicks and it plays an important role in promoting the product and services and leads to generator better sales.


Social Media Marketing: 

This involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to promote products or services, engage with the audience, and build brand awareness.


Content Marketing: 

Content marketing is an important marketing strategy whose main focus is on improving the content which target the base of customer or user generally not only it targets SEO friendly content but also it provides relevant information which the users needs or requires, which results in more number of impression and help in retaining users.


Email Marketing: 

Email marketing strategy generally involved sending emails to the required base of customer to target better optimisation of impressions. It is used to nurture leads, promote products or services, and maintain customer relationships.


Influencer Marketing:

 Influencer marketing leverages the popularity and authority of influencers or individuals with a large and engaged following to promote products or services to their audience.


Display Advertising: 

Display ads are graphical or banner ads that appear on websites, apps, or social media platforms to increase brand visibility and drive traffic to the advertiser's website.


Video Marketing: 

Video marketing involves creating and promoting videos to engage and educate the audience about products or services. Videos can be shared on social media, websites, or video-sharing platforms like YouTube.


Mobile Marketing:

 Mobile marketing targets smartphone and tablet users through various channels such as mobile apps, SMS (text messaging), or mobile-friendly websites.


Remarketing/Retargeting:

 Remarketing involves targeting previous website visitors with personalized ads to re-engage them and encourage conversions.


Native Advertising: 

Native ads are designed to match the look and feel of the platform on which they appear, providing a more seamless and less intrusive user experience.


Interactive Marketing:

 Interactive marketing involves using quizzes, polls, games, or other interactive content to engage and entertain the audience while promoting a brand or product.


Chatbot Marketing: 

Chatbots are used to engage with website visitors or customers in real time, providing support, answering questions, and guiding them through the sales process.


Voice Search Optimization: 

With the rise of voice-activated devices and virtual assistants, voice search optimization focuses on optimizing content to cater to voice-based queries.


These are just some examples of digital marketing operations, and businesses often combine multiple strategies to create a comprehensive and effective digital marketing campaign. The choice of operations depends on the target audience, business goals, budget, and the specific nature of the products or services being promoted.


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