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SEARCH ENGINE OPTIMISATION TECHNIQUE Search Engine Optimization (SEO) is a digital marketing process that basically targets improving a website search appearance and ranking in search engine outcomes. It involves optimizing various aspects of a website to make it more search engine-friendly, ultimately leading to higher organic (non-paid) traffic and increased chances of attracting potential customers. SEO involved different types of techniques and strategies, including: Keyword Researching: finding out related keywords and phrases that basically users search for when they want products, or services that are related to the website data. On-Page SEO: Optimizing individual web pages to improve their relevance to specific keywords. This includes optimizing meta tags (title tags, meta descriptions), headers, content, URL structure, and internal linking. Off-Page SEO: Building the website's authority and reputation through external factors. This involves acquiring high-quality back...