Remarketing and its importance in digital marketing Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting individuals who have previously interacted with your website, mobile app, or other digital properties. The goal of remarketing is to re-engage these past visitors and encourage them to take further actions, such as making a purchase, signing up for a newsletter, or completing another desired conversion goal. Here's how remarketing works: Visitor Interaction: A user visits your website, views a product, adds items to their cart, or takes some other action. This interaction can trigger the remarketing process. Cookie Placement: When the user interacts with your website, a piece of code (a cookie) is placed on their device. This cookie helps identify and track them as they browse the internet. Ad Placement : After the cookie is set, the user will start seeing targeted ads on other websites or platforms they visit, which are a part o...
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Showing posts from October, 2023